It's one thing to tout manufacturing the world's most expensive vehicle. It's quite another thing to promote marketing the world's cheapest car.
But that was the goal and now accomplishment of Tata Motors. It unveiled the Nano on Thursday at the New Delhi Auto Expo.
The vehicle is a four-seater with a two-cylinder, 624cc gasoline engine located under the rear seat. It's cost will be just under $2,500 or 100,000 Rupees, the Indian currency.
The manufacturer claims that the 33hp engine meets current Euro IV emissions standards and is cleaner than most of the current scooters in India.
The Nano will be available in three trim levels all with the low base price and all without air conditioning. Two additional models will include air conditioning. The interior includes non-reclining seating for four, a four-speed manual transmission, and a dashboard with speedometer, fuel gauge and oil light.
Tata believes the Nano, which it's calling "The People's Car," will achieve 54 mpg and should be available to the Indian public this summer. The manufacturer has expected sales of 500,00 units annually.
Also see:
http://www.panasianbiz.com/2008/01/tata_motors_launches_nano_car.html
http://www.risingsunofnihon.com/2008/01/tata_motors_will_challenge_toy.html
Resource Links:
http://www.tatapeoplescar.com
http://ridingtheelephant.blogs
http://www.physorg.com/news7438
http://technology.newscientist
http://www.bloggingstocks.com
http://www.businessweek.com
http://www.latimes.com/classifi
http://www.autobloggreen.com
http://www.youtube.com/watch?v
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