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It's the most expensive time on television, and Audi of America, Inc., can't refuse it — 90 seconds, that is.

During the Super Bowl (Sunday, Feb. 3), Audi's R8, the manufacturer's first mid-engine sports car, will be prominent in a 60-second commercial inspired by the famed movie, "The Godfather."

Audi’s return to Super Bowl advertising, its first appearance since 1991, was preceded by a record year for sales in the United States.

The automaker sold 93,506 vehicles in the U.S. in 2007, a 3.8 percent increase from 2006.

Audi selected “The Godfather” as a thematic foundation for its Super Bowl ad because the film expresses the idea of a new power rising in an established hierarchy.

Thirty-second spots during the Super Bowl on FOX, will cost an estimated $2.7 million.

"With record sales in 2007 and the launch of a host of new products in 2008, the Audi brand is at the single most exciting point in its history,” said Scott Keogh, chief marketing officer, Audi of America.

Audi’s advertising agency, Venables Bell & Partners created the ad, which was shot on location at the Fleur de Lys house in Los Angeles. The 60-second spot will air only twice on television. The debut will come in the first quarter of the Super Bowl, while a 30-second version will air the following day.

Actor Alex Rocco, who portrayed the character of Moe Greene in the first “Godfather,” will be starring in the ad.

Hyundai will also have two 30-second ads during the Super Bowl.