The start of the 2007 National Football League preseason this weekend means a few things, only one of which is important.
The practice games will mean the real games are a few weeks away. And the NFL opening day and the rest of the real games will mean the 2008 NFL Super Bowl, scheduled next February 3, will only be about five months away.
And the Super Bowl will bring us to the "important" — and certainly most interesting and entertaining component of the NFL season — Super Bowl commercials.
Last year, advertisers spent a record $2.6 million per 30-second ad, an increase of $2.5 million for the same time-span spot in 2006.
Super Bowl commercials ran an interesting gamut last year — a web site hosting company (GoDaddy.com) to beer (Anheuser-Busch). And there were commercials, too, from five automotive entities — General Motors, Honda, Toyota, Ford and Chevrolet.
The GM spot — a humanized robot from a manufacturing plant that gets booted after he (it?) drops a bolt — was one of the Super Bowl's most popular commercials.
So what's the start of the NFL preseason all about?
It's about exhibition football games and it designates the countdown to next batch of creative and extraordinarily expensive Super Bowl television commercials. A football game will be played, too.
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Tracked on: August 8, 2007 12:48 AM | Permalink to Trackback