Norman's identity as a "brand" was recently further bolstered when Land Rover North America launched a marketing campaign featuring the professional golfer as its endorser.
The campaign is a continuation of the "Designed for the Extraordinary" marketing campaign. Land Rover's ad will complement Norman's current 2 1/2-year relationship with Land Rover North America.
According to Finbar McFall, Vice President of Marketing, Land Rover North America, "This segment showcases the image that binds Greg Norman and Land Rover. With a play on words, the campaign reiterates that performance, luxury, technology, comfort, and drive are top priorities for both brands."
Norman, whose golfing and lifestyle company has offices in Jupiter, Florida, and Sydney, Australia, usually travels via three modes: a Gulfstream G550 jet, Bell 407 Helicopter, and his Range Rover Supercharged.
Norman originally signed with Land Rover in 2005. The new campaign will be seen in a number of limited luxury lifestyle, golf, business and technology, epicurean and travel publications. The new ad was shot at the Palm Beach International Airport in West Palm Beach, Fla. The campaign debuted mid-June and will run through the end of the year.
The new campaign will also include Land Rover and Greg Norman Collection of clothing line, which has established cross-promotion with co-branded items and are now available in the latest Land Rover Gear catalog. For more information on Land Rover Gear, visit: www.landroverusa.com.
Land Rover North America is part of Ford Motor Company's Premier Automotive Group with headquarters in Irvine, California. Land Rover established operations in the United States in 1986 and currently imports and distributes Range Rover, Range Rover Sport, LR3 and LR2 vehicles that are manufactured by Land Rover in Solihull and Halewood, England.
Comment Preview