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Jul18
Honda And Chinese Partner Announce New 2010 Brand

More than 30 configurations of the increasingly popular Honda Accord are currently available. Manual and automatic transmission, V4s and V6s, base models to the soon-to-be-defunct hybrid.

Add the rest of the Honda line into the mix, and the market is near the saturation point with Honda vehicles — the new Fit to the futuristic Ridgeline pick-up.

But Honda's influence will soon expand exponentially.

According to a report in today's (July 18) the Wall Street Journal, Honda Motor Co. will start selling cars in 2010 with its Chinese automotive partner, Guangzhou Automobile Group Company.fit.jpg

The report detailed that the companies will combine to spend $246 million to develop a new center in Tokyo to research and develop the new yet-to-be-named brand.

The first models of the new brand, according to the report, will be derived from existing Honda models and will likely be priced below $10,000, about $2,000 less expensive then the based model of the Honda Fit.

Anyone have a good name for the new brand?

 


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